News & Events
SNAPin Announces Support for Microsoft Windows Mobile 5.0 Operating Systems
SNAPin SelfService can Improve User Experience and Feature Adoption for Millions of Devices
Bellevue, WA and London, UK -, September 12, 2006 – At the CTIA IT & Entertainment conference in Los Angeles, SNAPin SoftwareTM, the first company to deliver self-service software for mobile devices, announced that its handset-based SelfService product suite will provide support for mobile devices and smart phones running Microsoft Windows Mobile® 5.0. The Windows Mobile operating system will drive sales in excess of thirty million devices next year, and over ninety million by 2010, according to a study by research firm Ovum.
“The projected sales of converged mobile devices is small compared to the potential market if only their features were easier to use and less expensive for operators to sell and support,” said Robert Lewis, president and chief executive officer of SNAPin Software. “The best way to sell a service is to enable consumers to use it quickly and easily, without the need to read manuals or wade through agonizing configurations. SNAPin SelfService delivers a successful mobile experience every time, helping operators realize the full benefit from their investment in smart phones.”
The SNAPin SelfService product suite gives mobile operators an unprecedented ability to monitor and manage their subscribers' service experience. SelfService guides and trains users how to use applications and services, monitors and reports on subscriber behavior, reports on network events, automatically diagnoses and repairs problems, and most importantly – intercepts calls to customer care and resolves them right on the device.
"In the past five years there has been a profound shift in the way people use their mobile phones,” said Jessica Figueras, Practice Leader at the research and consulting firm Ovum. “With increasingly sophisticated devices that support e-mail, web surfing and video transmissions among other features, carriers will need to find ways to manage the user experience and provide more effective customer support.”
At CTIA IT & Entertainment in its booth #207, SNAPin will provide live demonstrations of the SNAPin SelfService product suite, which includes SelfService Guide, SelfService Care, SelfService Diagnostics and SelfService Metrics. The demonstrations will show how mobile operators can offer their customers self-service training to take advantage of advanced services such as MMS, configuring e-mail applications and Bluetooth devices, and help resolve memory problems. The demonstrations will show how customer-care issues can be intercepted on the device, or how mobile operators may use SNAPin SelfService to support marketing and promotional campaigns, among a wide range of possible uses of the software.
About SNAPin Software
SNAPin develops self-service software for mobile devices, and is the first company to leverage the power of the mobile phone itself to resolve problems, and to drive service revenues. The SNAPin SelfService product suite lets operators deliver their own branded self-service experience to their subscribers, delivering interactive promotions and context-sensitive training on every device, driving adoption of advanced services and generating incremental revenue. It supports all mobile devices and networks, giving operators an unprecedented ability to monitor and manage their subscribers' service experience. For more information, visit www.snapin.com
Media & PR contact:
Alani Kalfayan
Communique PR
+1 206.282.4923 ext.118
Alani@communiquepr.com
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