News & Events
Vodafone Signs Global Agreement with SNAPin to Deploy SelfService Software
SNAPin Software’s SelfService product delivers automated on-device self care
Seattle, WA & London, UK - February 14, 2008 - SNAPin Software, the leader in mobile interaction management, today announced Vodafone Group, the world’s leading international mobile communications group, has entered into an agreement to deploy SNAPin’s SelfService software as part of a global initiative to increase customer satisfaction, and grow customer loyalty.
Vodafone will use SNAPin’s SelfService software to provide its customers with the ability to automatically resolve common problems directly on their mobile phone. For instance, customers will now be able to diagnose and repair configuration problems, make account inquiries and solve problems directly on their handsets. Vodafone customers will gain more control of when and how they access help, quickly and in an intuitive way.
Paul de Laat, global director of customer value management for Vodafone said, “excellent customer service is central to how we acquire and retain loyal customers. A large part of this is giving our customers a choice of when and how they contact us and providing them with accurate and timely help when they need it. We have conducted thorough trials with SNAPin and it was very clear that self help directly on the handset improves overall customer satisfaction and grows loyalty. It was also evident that this kind of differentiated service could potentially stimulate additional revenue as customers become more confident and interested to try new service offerings.”
“Vodafone is recognised as a market-leading mobile operator worldwide. The company has a strong focus on enriching its customers’ lives by maintaining a superior level of customer service,” said Robert Lewis, SNAPin president and chief executive officer. “It is a testament to our company vision as well as our innovative software that Vodafone has selected SNAPin."
SNAPin’s vision is to deliver market-leading mobile self-service software to not only improve the customer care experience in the mobile industry through operator implementation of SelfService Care, but also to increase customer adoption of new mobile services and features.
"Vodafone’s commitment to self-service innovation revolutionises the way its customers discover and use information on their device,” said Jason Choy, managing director, EMEA, SNAPin Software. “We are very proud that our SelfService software has been so successful for them, and we look forward to delivering a trusted, relevant and personalized experience to Vodafone customers across the globe.”
About Vodafone
Vodafone is the world's leading international mobile communications group with over 252 million proportionate customers as at 31st December 2007. Vodafone currently has equity interests in 25 countries across five continents and a further 39 partner networks worldwide. For more information, please visit www.vodafone.com.
About SNAPin Software
SNAPin Software, the leader in mobile interaction management, allows operators to interact with their subscribers in real-time and in the context of their current mobile behavior. The company’s handset-based SelfService product suite enables the delivery of interactive promotions, the resolution of most customer support problems and allows operators to deliver a branded service experience to their subscribers. For more information, visit www.snapin.com.
Media & PR contact:
Alani Kalfayan
Communique PR
+1 206.282.4923 ext.118
Alani@communiquepr.com
