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SNAPin SelfService Software to be trialed by Orange UK
SNAPin to offer handset care and advanced services adoption product
London, England and Bellevue, Washington, 15th February 2006 – SNAPin Software™, the first company to deliver self-service software for mobile phones, today announced that Orange UK, one of the UK's largest mobile communications companies, is engaging in a customer trial of its SNAPin SelfServiceSM product suite. Orange UK is interested in the software's ability to increase mobile user adoption of services and add a new way for customers to self-diagnose issues relating to their handsets and personal accounts.
Tim Atkinson, Senior Device Requirements Manager for Orange UK, said: “We're focused on delivering a seamless customer service experience. Early signs show that SNAPin gives us tremendous flexibility when delivering that experience on mobile devices, and we look forward to completing the customer trial.”
“Devices must form a seamless part of the operator's service delivery infrastructure,” said Jessica Figueras, practice leader at telecoms researcher Ovum. “Operators want the devices on their network to reflect every aspect of their service branding and to provide a user experience that is specific to them.”
“Orange has a very compelling vision for the future of communications, and we are delighted to have them as a customer,” said Bob Lewis, SNAPin president and chief executive officer. “With SNAPin SelfService, Orange will be able to trial a fully branded and personalized service experience over-the-air, transforming their customer's devices into self-healing tools that can solve problems and answer questions more quickly and easily than ever thought possible.”
The SNAPin SelfService product suite delivers capabilities that have previously not been possible on mobile devices, including:
Intercepting and resolving most customer care calls with interactive handset-based software
Automatically configuring the device's network and service settings, proactively restoring them if they ever become set incorrectly
Delivering personalized step-by-step instructions to users on how to use advanced services such as photo messaging, music downloads, and mobile TV
Allowing customer service representatives to remotely troubleshoot mobile devices over-the-air
Remotely collecting network performance data from each device, conducting real-world drive tests by reporting on actual usage
About SNAPin Software
SNAPin™ develops self-service software for mobile phones. The SNAPin SelfServiceSM product suite lets operators deliver their own branded service experience to their subscribers, generating incremental revenue and dramatically reducing the costs of providing customer support. SNAPin products support all mobile phones and networks. For more information, visit www.snapin.com.
Media & PR contact:
Alani Kalfayan
Communique PR
+1 206.282.4923 ext.118
Alani@communiquepr.com
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