News & Events

FierceWireless Awards SNAPin Software as One of the “Fierce 15" Wireless Companies of 2007

Bellevue, WA - April 23, 2007 - SNAPin Software, the leader in mobile interaction management, announced today that it has been named to FierceWireless' annual Fierce 15 list. This distinction honors SNAPin Software as one of the top 15 emerging wireless companies for 2007.

FierceWireless is an internationally recognized email newsletter for the wireless industry, and provides more than 74,000 executives in over 100 countries a quick, authoritative briefing on the day's top wireless stories and markets.

Being named to the Fierce 15 list comes on the heels of two other recent product awards honoring SNAPin Software including Innovator of the Year and Best Productivity Application in the 2006 Forum Nokia PRO Awards.

SNAPin's SelfService suite of products lets operators interact with their subscribers in real-time and in the context of their current mobile behavior. For example, SelfService can automatically intercept calls made to customer care and resolve billing and configuration issues in less than one minute right on the device, without ever waiting on hold or talking to a customer service representative. The company's handset-based SelfService product suite also enables the delivery of interactive promotions, and allows operators to deliver a branded service experience to their subscribers.

“SNAPin Software has demonstrated strong growth and cutting edge innovation over the past year and has made a significant impact on the wireless industry,” said Sue Marek, editor in chief of Fierce Wireless.

“The wireless community depends on FierceWireless to provide the most up-to-date news along with analysis of major industry trends.” said Robert Lewis, President and CEO of SNAPin Software. “It is an honor to be selected as a member of the Fierce 15 by such a well-regarded news outlet.”

The Fierce 15 celebrates the spirit of being “fierce” – championing innovation and creativity, even in the face of intense competition. The complete list of Fierce 15 companies is available in today's issue of FierceWireless and on the FierceWireless Web site at http://www.fiercewireless.com.

About FierceMarets

FierceMarkets is a Washington, DC-based e-publishing company that provides critical market information for elite business decision-makers in specialized industries. FierceMarkets publications reach more than 350,000 top-level executives in over 100 countries every business day. Current newsletters include FierceBiotech, FierceCIO, FierceDeveloper, FierceEnterprise, FierceFinance, FierceHealthcare, FierceIPTV, FierceMobileContent, FierceVoIP, FierceWiFi, FierceWireless, and IT-Wireless.

About SNAPin Software

SNAPin Software, the leader in mobile interaction management, lets operators interact with their subscribers in real-time and in the context of their current mobile behavior. The company's handset-based SelfService product suite enables the delivery of interactive promotions, the resolution of most customer support problems, and allows operators to deliver a branded service experience to their subscribers. For more information, visit www.snapin.com.


Media & PR contact:
Alani Kalfayan
Communique PR
+1 206.282.4923 ext.118
Alani@communiquepr.com



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