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SNAPin Software Drives the Adoption of Mobile Device Management Interoperability
SNAPin Joins OTA Flash Forum to Help Drive the Innovation of Standards-Based Update Technology
Bellevue, WA - November 1, 2006 - SNAPin Software, today announced it has it has become a full member of the OTA Flash Forum (OTAFF), whose mission is to foster the worldwide development, implementation and use of over-the-air (OTA) software updates for mobile devices. The commitment to join the organization, which consists of leading carrier, manufacturer and solution provider companies, further increases SNAPins role in helping drive innovation and widespread adoption of standards-based OTA update technology.
"We have seen a significant increase in pilot projects, commercial deployment plans and expanded use of OTA technology coming from both operators and manufacturers around the world," said Jim Eckles, Chairman of the OTA Flash Forum. "As innovators like SNAPin join OTAFF, we will have a broader ability to identify and document best practices that will supplement industry standards and help all participants realize greater value from their OTA initiatives."
The SNAPin SelfService product suite lets operators deliver their own branded self-service experience directly to their subscriber's mobile phones, driving service adoption with interactive promotions and controlling costs with automated support tools. Leveraging SelfService's full OTA capabilities, operators are able to take control of dynamic market conditions by adjusting offers and updating support tools to meet the rapidly changing needs of their subscribers.
“At SNAPin, we believe that OTA solutions like our SelfService product suite can dramatically improve the mobile service experience and also be an engine of profitable revenue growth for mobile operators," said Robert Lewis, president and CEO of SNAPin Software. "Joining OTAFF gives us a great opportunity to contribute to the development of this market, as well as to further demonstrate our commitment to industry standards."
SNAPin Software is also an active member of 3GPP and is committed to delivering interoperable products that leverage operator investments in standards-based technology.
About OTA Flash Forum
The OTA Flash Forum is an open membership special interest group formed to foster the worldwide development, implementation and use of over-the-air (OTA) software updates for mobile devices and related OTA technologies. The OTA Flash Forum consists of leading carrier, manufacturer and solution provider companies which seek to promote widespread adoption of standards-based OTA update technology and contribute to the evolution of OTA services and applications in support of broader device management strategies. The OTA Flash Forum was founded in June of 2003 by Bitfone, Gemplus, Motorola and others. Over 40 companies participated in OTAFF meetings in 2006. For more information, visit www.otaflashforum.org.
About SNAPin Software
SNAPin develops self-service software for mobile devices, and is the first company to leverage the power of the mobile phone itself to resolve problems, and to drive service revenues. The SNAPin SelfService product suite lets operators deliver their own branded self-service experience to their subscribers, delivering interactive promotions and context-sensitive training on every device, driving adoption of advanced services and generating incremental revenue. It supports all mobile devices and networks, giving operators an unprecedented ability to monitor and manage their subscribers' service experience. SNAPin is a privately owned company with offices in Bellevue, Washington and London, England. For more information, visit www.snapin.com.
Media & PR contact:
Alani Kalfayan
Communique PR
+1 206.282.4923 ext.118
Alani@communiquepr.com
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