News & Events

SNAPin Opens European Headquarters

Taps Jason Choy as Managing Director, EMEA

Apr 6, 2005 -- BELLEVUE, Washington.-- SNAPin today announced the opening of its European headquarters in the London borough of Richmond upon Thames. Heading up the new office will be Jason Choy, who joins SNAPin as Managing Director, EMEA.

Mr. Choy brings over 10 years of telecom, wireless and digital media technology sales and business development experience to SNAPin. Prior to SNAPin Choy was head of business development for TWI Interactive, where he led the company's entry into the mobile, telecom, and broadcast markets, including successful implementations for some of Europe's largest and most innovative mobile operators.

"Our European customers need us to be available on short notice, and being in London lets us be very responsive," said SNAPin founder and CEO Brian Roundtree. "We're pleased to have Jason running the office for us, especially given his experience and relationships with European operators."

About SNAPin Software

SNAPin" develops device resident self service and diagnostic software that lets mobile operators deliver full service satisfaction at self service costs. SNAPin's Care, Diagnostics, Metrics, and Guide products support all mobile devices and networks, giving operators an unprecedented ability to monitor and manage their subscriber's service experience, while dramatically reducing the cost of providing customer care -- all without requiring new device firmware or increasing network complexity. For more information, visit www.snapin.com.

SNAPin European Headquarters

Hill House
2 Heron Square
Richmond upon Thames
TW9 1EH

+44 208 439 9541





Media & PR contact:
Alani Kalfayan
Communique PR
+1 206.282.4923 ext.118
Alani@communiquepr.com



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