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SNAPin Software Demonstrates SelfService Product Suite at 3GSM World Congress
U.S. Company Showcases First Mobile Phone-Based Self-Service Software Product that Will Save Operators Millions
Barcelona, Spain (3GSM World Congress Booth G65, Hall2), 13 February 2006 – SNAPin Software™, the first company to deliver self-service software for mobile phones, today announced that it will be demonstrating the SNAPin SelfServiceSM product suite at 3GSM World Congress. SNAPin SelfService lets mobile operators deliver their own branded self-service experience to their subscribers, generating incremental revenue and dramatically reducing the costs of providing customer care.
“This is an important milestone for SNAPin as well as for operators looking to reduce costs and increase revenue,” said Bob Lewis, president and CEO of SNAPin Software. “We are having a great deal of success with pilots with several European operators. Overall, the pilots have demonstrated that operators can reduce customer support costs while deriving additional revenue from advanced services such as photo messaging, mobile TV, and even convergence offers.”
The SNAPin SelfService product suite includes four over-the-air updatable products that support any mobile phone and any network. SelfService supports the full self-service cycle, including products designed to teach, support, maintain and measure:
SelfService Guide delivers interactive training right on the device that prompts revenue-lifting usage, configures applications and teaches users with easy step-by-step instructions how to use features and services
SelfService Care intercepts calls to customer care and presents each user with personalized and interactive tools to solve their own problems right on the screen of their phones
SelfService Diagnostics automatically configures and maintains device and service settings, and also lets customer service representatives remotely troubleshoot mobile phones over the air – even when subscribers are on the phone
SelfService Metrics unlocks rich device data, reporting on network events and device data for a complete picture of mobile usage
“A customer service call -- especially one related to data services – can cost mobile operators as much as $20-30 per incident. SNAPin SelfService allows users to answer their own questions and solve their own problems right on their mobile phones,” said Lewis. “SNAPin's SelfService software can intercept and resolve three out of four calls to customer support right on the phone; that represents a huge savings for mobile operators.”
SNAPin Software is backed by some of the biggest names in wireless communications and technology including Frazier Technology Ventures, Hunt Ventures, and Oak Investment Partners. The company recently closed an $11 million round of Series C venture financing, led by Oak Investment Partners.
Live demonstrations of SNAPin's software will be conducted at stand G65 in Hall2 during the 3GSM World Congress in Barcelona, Spain.
About SNAPin Software
SNAPin develops self-service software for mobile phones. The SNAPin SelfServiceSM product suite lets operators deliver their own branded service experience to their subscribers, generating incremental revenue and dramatically reducing the costs of providing customer support. SNAPin products support all mobile phones and networks. For more information, visit www.snapin.com.
Media & PR contact:
Alani Kalfayan
Communique PR
+1 206.282.4923 ext.118
Alani@communiquepr.com
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